A significant number of fiber lasers on the European and American markets are private-label machines; often built in Asia, rebranded with a logo and a coat of paint, and sold with limited oversight on performance or durability. What this leaves out is the accountability and technical involvement that end users rely on. HACO takes a different path, ensuring that every HFL fiber laser carries expertise, pride, and ownership from the very first design. Bart Huys, Global Sales Manager at HACO, emphasizes: “Ownership is much more than branding. It is taking responsibility for the machine from day one and ensuring it performs reliably for years.”
Understanding market reality
Understanding market reality Metal fabrication workshops face increasing demands: deadlines tighten, material costs rise, and every scrap piece or wasted kilowatt counts. Fiber lasers must deliver precision, repeatability, and efficiency while keeping energy consumption and post-processing to a minimum. Some suppliers place full trust in third-party manufacturers without actively guiding the quality delivered to end users. In many cases, those end users are unaware that the machines are not produced by their supplier but originate from an external source, creating uncertainty about consistent performance and long-term reliability.
HACO’s distinct approach
HACO addresses this gap differently. “Yes, our HFL fiber lasers are also built in Asia,” HACO’s Global Sales Manager Bart Huys states. “After an extensive search, we selected a partner with deep expertise in fiber laser technology. This allows us to deliver machines at an acceptable price. But unlike others, our involvement goes far beyond simply buying and reselling.”
Full involvement from design to delivery
While the HFL fiber lasers are built in Asia, this partnership is far from passive. From the very first sketches to the final prototype, HACO engineers and specialists are actively engaged in every stage of development. Each machine undergoes rigorous design validation, component testing, and workflow optimization to ensure it meets HACO’s high standards for precision, efficiency, and reliability. Unlike providers who simply apply a logo and a coat of paint, HACO monitors every critical process, fine-tunes hardware and software, and validates cutting parameters, and energy usage.
Bart Huys explains: “We contribute our expertise to every detail; from the selection of optical components and fiber sources to the programming of control systems. This ensures that when a machine leaves the factory, it truly reflects the performance, repeatability, and durability that HACO as a name inherently promises.”
