New General Manager at HACO ATLANTIC: "We're ready for the challenge!"

Haco Atlantic, Inc welcomes their new General Manager, Michael De Witte. Michael started his new position in December 2014, replacing Mr. Palick. Here is a brief conversation with Michael De Witte to discuss his first impressions, new responsibilities and passions.

How are your first weeks at HACO Atlantic?

My first weeks as General Manager were very straightforward. My responsibility was initially to plan how we will continue growth based on the strong foundation Haco has worldwide and within the United States. I know I can count on the strong support of my colleagues around the globe.

What exactly will be your function in Haco Atlantic?

My responsibility will be to improve the overall functionality of Haco-Atlantic, Inc., to build strong relationships with our existing customers, and to expand our dealer network. We are also improving our already well-established service department by hiring new field technicians.

What will be you biggest challenge in your new job?

The biggest challenge will be to find the right people to add additional value to our strong team. Once we have the right team in place, I want to expand our sales in the USA and Canada. Today we have a fast-pace and ever changing business environment; our team is ready for these challenges. 

What are your passion(s)?

No doubt that this is Formula 1. Those races are the pinnacle of motorsports in my opinion. The technology use for these cars and engines is phenomenal and very interesting.  Since the US GP track opened in 2012, I have been fortunate enough to travel to Austin every year to see the race.

Which music do you listen to in your car?

That’s an easy question to answer. I like to listen to songs with good lyrics, songs that mean something. Those can be in different languages. But when I really want to blow off some steam I crank up the volume on music with good base.

You're on the airport right now. Which plane do you take?

Most likely it will be heading to a customer or to assist my sales manager in finalizing a sale. But if it’s personal, I would be heading to Belgium or Mexico.


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